Mariemur
Luxury Lingerie Relaunched With ROAS 3.24 Despite Stockouts
A luxury lingerie brand restarted after an 8-month production pause. SYNOV Agency rebuilt Shopify merchandising and a weekly ad-content pipeline, then ran Meta + Google to keep performance stable through limited inventory.
4 min read2.36
First Month ROAS
3.24
Next Year ROAS
~+50%
YOY Revenue Increase
Call for change
This was a luxury lingerie operator restarting growth after a forced production pause, with many SKUs unavailable or missing key sizes.
SYNOV Agency focused on two levers that survive inventory pressure: merchandising clarity on Shopify and a repeatable weekly content system for paid.
We then managed Meta and Google weekly and kept testing landing pages so traffic hit what could actually be sold.
What happened
The result was a cleaner paid engine the team could run internally, with performance improving year over year.
The challenge
Restarting fast before Black Friday with an already large lingerie catalog is hard. Restarting with limited stock and missing sizes is worse—paid traffic finds what it wants, then the offer collapses at selection.
The job wasn’t “more ads.” It was making sure Shopify navigation, filters, and landing paths matched what inventory could actually fulfill—while building a content system that could keep testing week after week.
The results
Performance improved year over year while moving from mixed-channel demand to ads-only demand capture in the comparable month.
Paid worked through inventory pressure by routing traffic to what was actually available, not what the customer wished was available.
The brand left with an internal content production process that supports ongoing testing instead of one-off creative bursts.
Merchandising became a lever the team could keep adjusting weekly as stock returned and best-seller sizes came back.
The approach
Digital market research with custdev insights, so creative and merchandising spoke to real objections luxury buyers actually have.
Shopify merchandising updates: product organization, search, and filtering to reduce dead-end browsing when sizes and variants were constrained.
Built custom landing pages for A/B testing, so paid traffic hit the right collection logic and PDP paths.
Set up weekly ad content creation as a system: from producing assets to training the internal team to keep output consistent.
Managed Meta and Google weekly, keeping creative testing and targeting aligned with what the store could reliably sell.
Looking ahead
With the content engine and merchandising structure in place, this same system can keep expanding across the catalog as inventory normalizes—without rebuilding the paid accounts every season.
The next compounding lever is simple: keep the weekly creative cadence, keep landing page testing, and keep Shopify filters aligned to what’s in stock.
FAQ
Can luxury products scale on Meta and Google without endless creative churn?
Yes—if creative production is treated like a weekly operating rhythm, not occasional “campaigns.” In this case we set up a repeatable process and trained the internal team to keep testing output consistent.
How do you run paid traffic when stock is limited and sizes are missing?
You don’t “push harder.” You route traffic to what can be fulfilled, tighten merchandising paths, and use landing pages that reduce browsing into dead ends.
Is Shopify work actually material to paid performance?
Yes. When search, filtering, and merchandising are weak, paid spend leaks into confusion and mismatched PDP paths. Tightening those paths is often the difference between stable ROAS and wasted clicks.
Do we need a fully in-house performance team to keep this running?
Not necessarily. This engagement included training and process setup so internal teams can maintain weekly content and performance routines instead of relying on external operators forever.
What mattered more here: account tweaks or merchandising control?
Merchandising control set the floor. Once traffic consistently hit the right products and landing paths, weekly ad iteration and account management could compound instead of fighting the site.
Does this only work for one hero product?
No—the intake describes a large catalog. The point was building a structure that can be adjusted as inventory returns and as creative evolves, not betting everything on a single SKU.
